Each week, well known real estate industry expert, Barry McKean of Property Brokers, releases his views, opinions, observations and predictions of the Palmerston North real estate market.
You only have one shot at getting it right and top quality marketing nets results We’re hearing that many people are now starting to find it’s taking longer to sell their property in the current housing market.
In recent times we at Property Brokers have had an influx of people turning to us for solutions when their property has been on the market for a long time and hasn’t sold.
Marketing isn't just about those big glossy adverts, although we do those too. (crisp clean and buyer friendly). Its about applying a proven strategy that is focused around proactive marketing, extracting the very best out of your house and presenting that message to the ideal audience.
Its about knowing all the features and benefits of your property . Its about identifying an ideal target market for each property we represent. Its about building invaluable trust and rapport with buyers and sellers.
The first two weeks of your campaign is absolutely critical to the eventual outcome. This is when your home is fresh to the market and all best buyers are looking at it. After this the tide goes out and inquiry falls off rapidly. We work hard over these first two weeks and this seriously pays off for our sellers. I cringe when I see great properties come up for sale with no clear marketing structure. Near enough is never good enough and this fly by the seat of your pants approach rarely delivers a premium. After all your home is worth hundreds of thousands of dollars and it needs to be advertised representing this true value.
Advert with previous agency
Professional Photography
Whether your property is new to the market or has been on the market previously With the Property Brokers expertise you will stand out in the crowd and will always look fresh to the Market!