Click on the image and see me on the the London Bus
I am scanning the globe to find buyers for our fine properties
Each week, well known real estate industry expert, Barry McKean of Property Brokers, releases his views, opinions, observations and predictions of the Palmerston North real estate market.
Tuesday, March 30, 2010
Thursday, March 4, 2010
People turn to Barry McKean Property Brokers for solutions in tough times.
You only have one shot at getting it right and top quality marketing nets results
We’re hearing that many people are now starting to find it’s taking longer to sell their property in the current housing market.
In recent times we at Property Brokers have had an influx of people turning to us for solutions when their property has been on the market for a long time and hasn’t sold.
Marketing isn't just about those big glossy adverts, although we do those too. (crisp clean and buyer friendly). Its about applying a proven strategy that is focused around proactive marketing, extracting the very best out of your house and presenting that message to the ideal audience.
Its about knowing all the features and benefits of your property . Its about identifying an ideal target market for each property we represent. Its about building invaluable trust and rapport with buyers and sellers.
The first two weeks of your campaign is absolutely critical to the eventual outcome. This is when your home is fresh to the market and all best buyers are looking at it. After this the tide goes out and inquiry falls off rapidly. We work hard over these first two weeks and this seriously pays off for our sellers.
I cringe when I see great properties come up for sale with no clear marketing structure. Near enough is never good enough and this fly by the seat of your pants approach rarely delivers a premium. After all your home is worth hundreds of thousands of dollars and it needs to be advertised representing this true value.
Professional Photography
Whether your property is new to the market or has been on the market previously
With the Property Brokers expertise you will stand out in the crowd and will always look fresh to the Market!
WHAT COULD WE DO FOR YOU!
We’re hearing that many people are now starting to find it’s taking longer to sell their property in the current housing market.
In recent times we at Property Brokers have had an influx of people turning to us for solutions when their property has been on the market for a long time and hasn’t sold.
Marketing isn't just about those big glossy adverts, although we do those too. (crisp clean and buyer friendly). Its about applying a proven strategy that is focused around proactive marketing, extracting the very best out of your house and presenting that message to the ideal audience.
Its about knowing all the features and benefits of your property . Its about identifying an ideal target market for each property we represent. Its about building invaluable trust and rapport with buyers and sellers.
The first two weeks of your campaign is absolutely critical to the eventual outcome. This is when your home is fresh to the market and all best buyers are looking at it. After this the tide goes out and inquiry falls off rapidly. We work hard over these first two weeks and this seriously pays off for our sellers.
I cringe when I see great properties come up for sale with no clear marketing structure. Near enough is never good enough and this fly by the seat of your pants approach rarely delivers a premium. After all your home is worth hundreds of thousands of dollars and it needs to be advertised representing this true value.
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| Advert with previous agency |
Professional Photography
Whether your property is new to the market or has been on the market previously
With the Property Brokers expertise you will stand out in the crowd and will always look fresh to the Market!
WHAT COULD WE DO FOR YOU!
Thursday, February 4, 2010
Never judge a book by its cover
by Bayleys Lower North Island residential manager Joanna Vink
Salesperson Barry McKean was doing an open home one Sunday some weeks ago – one eye on the clock and a quiet day - when in burst a young Asian girl, who at first glance looked like a teenager.
Avoiding Barry’s gaze she dashed through the home and out the door again, asking in broken English over her shoulder as she was leaving - “How much this house?”
Barry told her and without even pausing she said ‘too much” as she darted towards the door.
Not discouraged by her lack of interest, lack of English and her young age, our quick-thinking Barry leapt to his feet and chased after her calling “hang on a minute – how much do you have?”
To his surprise - within minutes he had arranged to show her some possible properties in her price range. Within one session of three viewings and two days later, that same young woman had purchased a house with cash up front.
This sale has given our office a valuable reminder - never underestimate anyone due to their appearance and never let a chance go by…
Wednesday, February 3, 2010
Monday, January 11, 2010
Rising house values behind past peaks
By TRACY NEAL - The Nelson Mail
House values in Nelson and Tasman are on the rise, but are still lagging behind the peaks of late 2007 and early 2008, according to the latest figures from QV Valuations.
QV valuation manager Glenda Whitehead said the latest residential price movement index showed Nelson city house values were 4.6 per cent lower than they were at their peak in December 2007. Tasman district hit its peak in April 2008, and values were currently 2.2 per cent lower.
However, the region is among the country's few provincial centres to show strong improvement. New Plymouth was the standout performer in 2009 with a 7.1 per cent increase in values, followed by Palmerston North and Tasman district at 3.3 per cent, Invercargill at 3.2 per cent and Nelson at 3.1 per cent
Overall, New Zealand house values rose 2.8 per cent throughout 2009, and are now only 4.9 per cent below the peak of the market.
The latest QV residential price movement monthly report shows prices in Nelson city improved from a 1.1 per cent annual change in November last year, to 3.1 per cent a month later. The average sale price in December was $346,400.
Tasman district edged slightly above Nelson City for the same period, moving up from a 1.1 per cent annual change last November to 3.3 per cent in December. The average sale price in the district was $371,499.
Neighbouring Marlborough recorded a drop from 1 per cent growth to 0.6 per cent between November and December last year.
Whangarei and Gisborne ended the year lower than they started, while Rotorua, Hastings and Queenstown Lakes all finished the year more or less level, Ms Whitehead said.
She said residential property values in most provincial and rural areas did not increase as strongly as the main urban areas. Reports indicated that property listings in the lower performing areas were more abundant, with demand lower due to localised economic factors such as closures of local industries and subdued earnings for the rural sector dampening confidence.
"There are now signs of confidence returning to the provincial markets, with activity in more recent months showing value increases," Ms Whitehead said.
Real Estate Institute of New Zealand Nelson-Marlborough spokesman Vaughan Borcovsky said today anecdotal information from the industry supported the QV findings, but a shortage of listings remained in the region, partly because people were being cautious about selling. However, the trend was starting to ease.
Mr Borcovsky said tighter lending patterns had led to people working to a price ceiling, and vendors needing to be realistic with pricing.
Ms Whitehead said sales activity was expected to lift in the first few months of this year as owners who had held off in 2009 decide to move.
"The future continues to hold uncertainty and risk, and that risk is being priced into the market by sellers, buyers, investors and most certainly lenders," she said.
House values in Nelson and Tasman are on the rise, but are still lagging behind the peaks of late 2007 and early 2008, according to the latest figures from QV Valuations. However, the region is among the country's few provincial centres to show strong improvement. New Plymouth was the standout performer in 2009 with a 7.1 per cent increase in values, followed by Palmerston North and Tasman district at 3.3 per cent, Invercargill at 3.2 per cent and Nelson at 3.1 per cent
Overall, New Zealand house values rose 2.8 per cent throughout 2009, and are now only 4.9 per cent below the peak of the market.
The latest QV residential price movement monthly report shows prices in Nelson city improved from a 1.1 per cent annual change in November last year, to 3.1 per cent a month later. The average sale price in December was $346,400.
Tasman district edged slightly above Nelson City for the same period, moving up from a 1.1 per cent annual change last November to 3.3 per cent in December. The average sale price in the district was $371,499.
Neighbouring Marlborough recorded a drop from 1 per cent growth to 0.6 per cent between November and December last year.
Whangarei and Gisborne ended the year lower than they started, while Rotorua, Hastings and Queenstown Lakes all finished the year more or less level, Ms Whitehead said.
She said residential property values in most provincial and rural areas did not increase as strongly as the main urban areas. Reports indicated that property listings in the lower performing areas were more abundant, with demand lower due to localised economic factors such as closures of local industries and subdued earnings for the rural sector dampening confidence.
"There are now signs of confidence returning to the provincial markets, with activity in more recent months showing value increases," Ms Whitehead said.
Real Estate Institute of New Zealand Nelson-Marlborough spokesman Vaughan Borcovsky said today anecdotal information from the industry supported the QV findings, but a shortage of listings remained in the region, partly because people were being cautious about selling. However, the trend was starting to ease.
Mr Borcovsky said tighter lending patterns had led to people working to a price ceiling, and vendors needing to be realistic with pricing.
Ms Whitehead said sales activity was expected to lift in the first few months of this year as owners who had held off in 2009 decide to move.
"The future continues to hold uncertainty and risk, and that risk is being priced into the market by sellers, buyers, investors and most certainly lenders," she said.
Monday, December 21, 2009
December Market Overview
The Palmerston North residential market is, in our opinion, at a healthy but not booming state at present. From a volume point of view, there are between 400 and 450 properties for sale in the city. REINZ reports that there were 118 sales in November, down from the 139 sales in October. The medium days on the market is 28 days.
Well presented and well located properties are the sort after ones. Anything needing lots of work isn’t appealing to buyers at the moment. Over-riding all of this is that buyers are particularly fussy at the moment and they are not rushing into buying just anything and if a property isn’t priced right, it will be rejected.
Sales are spread right through the price ranges, with no particular buyer group standing out over others.
Real Estate Agents Authority/ Real Estate Institute of NZ
On the 17 November 2009 we welcomed in the new Real Estate Agents Act 2008. With the new Act came the establishment of the Real Estate Agents Authority. The Authority is a Crown entity, established under the Real Estate Agents Act 2008 to provide independent oversight of the real estate industry, increase consumer protection, raise industry standards and to raise public confidence in the performance of real estate agency work. Their website is www.reaa.govt.nz.
The Real Estate Institute of NZ provides key services to members of the real estate industry- being the voice of the industry, representing the industry with the Government and the Real Estate Agents Authority, education services, and essential statistics services. It is the REINZ statistics that we have quoted in this report.
Marketing
Be positive, leave no stone unturned, market the property as a “hot seller” and you will have no reason to doubt whether you have done enough marketing to place your property in the “hot to sell” category. We are happy to discuss all options for you to make an informed decision. You need not rush this decision.
The Manawatu Property Press is the main source of activity for buyers actively looking. Any advertising must include this publication in the marketing mix.
The Manawatu Evening Standard is frequently used to source passive buyers. By this I
We mean people who are not actively looking but may casually look in the paper and see a “wow” property.
We would be delighted to assist if you require any further information.
Well presented and well located properties are the sort after ones. Anything needing lots of work isn’t appealing to buyers at the moment. Over-riding all of this is that buyers are particularly fussy at the moment and they are not rushing into buying just anything and if a property isn’t priced right, it will be rejected.
Sales are spread right through the price ranges, with no particular buyer group standing out over others.
Real Estate Agents Authority/ Real Estate Institute of NZ
On the 17 November 2009 we welcomed in the new Real Estate Agents Act 2008. With the new Act came the establishment of the Real Estate Agents Authority. The Authority is a Crown entity, established under the Real Estate Agents Act 2008 to provide independent oversight of the real estate industry, increase consumer protection, raise industry standards and to raise public confidence in the performance of real estate agency work. Their website is www.reaa.govt.nz.
The Real Estate Institute of NZ provides key services to members of the real estate industry- being the voice of the industry, representing the industry with the Government and the Real Estate Agents Authority, education services, and essential statistics services. It is the REINZ statistics that we have quoted in this report.
Marketing
Be positive, leave no stone unturned, market the property as a “hot seller” and you will have no reason to doubt whether you have done enough marketing to place your property in the “hot to sell” category. We are happy to discuss all options for you to make an informed decision. You need not rush this decision.
The Manawatu Property Press is the main source of activity for buyers actively looking. Any advertising must include this publication in the marketing mix.
The Manawatu Evening Standard is frequently used to source passive buyers. By this I
We mean people who are not actively looking but may casually look in the paper and see a “wow” property.
We would be delighted to assist if you require any further information.
The Spotlight is on the Suburb of Riverdale
Although Riverdale is not a council official suburb, for those whom live there and those aspiring to, it is very much a suburb in its own right.
Riverdale is made up of approx 839 residential homes and many being built in the eighties when it was the must place to live. As a result there is a diverse range of real quality homes, with still a surprising number of original owners still living in them.
Riverdale has remained an area where the owners have real pride in their properties and as you drive around the streets you can admire the well kept grounds.
We think this is one of the instant appeals, coupled with schooling, river walks, and amenities close at hand.
These properties are always in high demand, which is brilliant , making this suburb a good sound investment.
To date in 2009 there have been 55 property sales. Bayleys are very pleased with their contribution made to this total.
A recent sale at 11 Ruha Street highlighted the area interest with a staggering level of internet activity and an offer being received within 24 hours of the property press being released and sold at the asking price shortly thereafter.
Have a Happy New Year
Riverdale is made up of approx 839 residential homes and many being built in the eighties when it was the must place to live. As a result there is a diverse range of real quality homes, with still a surprising number of original owners still living in them.
Riverdale has remained an area where the owners have real pride in their properties and as you drive around the streets you can admire the well kept grounds.
We think this is one of the instant appeals, coupled with schooling, river walks, and amenities close at hand.
These properties are always in high demand, which is brilliant , making this suburb a good sound investment.
To date in 2009 there have been 55 property sales. Bayleys are very pleased with their contribution made to this total.
A recent sale at 11 Ruha Street highlighted the area interest with a staggering level of internet activity and an offer being received within 24 hours of the property press being released and sold at the asking price shortly thereafter.
Have a Happy New Year
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